Debunking myths of digital marketing 🔔
6 Common Misconceptions and the Truth Behind Them 💡 1️⃣ Digital marketing is only for big businesses 📍Fact: Small businesses can achieve great results with the right strategy. With careful planning and well-defined tactics, businesses of any size can effectively reach and engage their target audience. 2️⃣ Social media is free marketing 📍Fact: Effective social […]
Know your metrics 💡
Ever wondered how to master performance measurement? Here’s a guide for you. ➡️ Identify Key Performance Indicators (KPIs) KPIs are measurable values that indicate how well your business is achieving its goals. Choose indicators that align with your strategic priorities, such as customer acquisition cost, conversion rates, or customer lifetime value. ➡️Track the Right Data […]
Why is keyword research important for SEO? 💻
Here’s a closer look at why keyword research should be a top priority for your SEO efforts. Identifies Audience Intent Keyword research helps you understand what your target audience is searching for online. By identifying the terms and phrases they use, you can tailor your content to address their needs, questions, and problems. Informs Content […]
Latest Trends on Meta Adds 🔔
Do you know what are the latest trends on Meta Adds? Here’s a list ensuring your campaigns are both impactful and effective. Trend 1: Augmented Reality Ads Augmented Reality (AR) is transforming the way brands engage with their audience. By integrating AR into your ads, you can offer users immersive experiences that capture their attention […]
The Journey of an Ad 💻
Ever wondered what it takes to create a successful ad? Here’s a behind-the-scenes look at the journey of an ad from ideation to conversion: 1. Ideation: It all starts with a brilliant idea. Brainstorm and research your audience to create a compelling concept. 2. Creation: Design captivating visuals and write persuasive copy. Remember, first impressions […]
This is how you can make every euro count in your ads budget
Ever wondered how to make every euro count in your ads budget? The key lies in understanding and optimizing your ROAS (Return on Ad Spend). Here’s why ROAS can be your secret weapon in driving unparalleled marketing success. What is ROAS? ROAS = revenue generated / cost of ads. Simple, yet powerful! It’s the ultimate […]
Secret platforms you can use in your campaigns
Ever wondered what tools the experts use to achieve outstanding results? Here are the secret platforms used by our Head of Performance to drive success: Essential for team management: Slack:streamline communication and collaboration.Notion: organize projects and track progress efficiently. Essential for campaign optimization and strategy: Ga4 (Google Analytics 4): analyze performance with detailed insights.Gtm (Google Tag […]
Why work with a performance marketing agency?
Making your brand stand out requires more than just effort—it demands specialized expertise. Partnering with a Performance Marketing Agency could be the key to unlocking your brand’s full potential. Here’s why: 🎯 Specialized expertise Gain access to top-tier industry knowledge and smart, data-driven strategies that truly work. Performance marketing agencies bring a wealth of experience […]
The AI revolution in advertising
The digital landscape is evolving at an unprecedented pace, and at the heart of this transformation is Artificial Intelligence (AI). As we stand on the brink of a new era, it’s time to ask ourselves: Are we ready to embark on a journey aboard the AI express? 🚀 It’s more than a mere leap; it’s […]
How to cultivate a dedicated brand community
In the digital age where every interaction matters, the goal transcends beyond creating mere customers. It’s about nurturing a circle of advocates, enthusiasts, and friends. Welcome to Adency’s deep dive into the art and science of building a vibrant community around your brand. Prepare for a journey filled with strategies designed to foster long-term engagement […]
