Debunking myths of digital marketing 🔔
6 Common Misconceptions and the Truth Behind Them 💡 1️⃣ Digital marketing is only for big businesses 📍Fact: Small businesses can achieve great results with the right strategy. With careful planning and well-defined tactics, businesses of any size can effectively reach and engage their target audience. 2️⃣ Social media is free marketing 📍Fact: Effective social […]
Know your metrics 💡
Ever wondered how to master performance measurement? Here’s a guide for you. ➡️ Identify Key Performance Indicators (KPIs) KPIs are measurable values that indicate how well your business is achieving its goals. Choose indicators that align with your strategic priorities, such as customer acquisition cost, conversion rates, or customer lifetime value. ➡️Track the Right Data […]
Why is keyword research important for SEO? 💻
Here’s a closer look at why keyword research should be a top priority for your SEO efforts. Identifies Audience Intent Keyword research helps you understand what your target audience is searching for online. By identifying the terms and phrases they use, you can tailor your content to address their needs, questions, and problems. Informs Content […]
This is how you can make every euro count in your ads budget
Ever wondered how to make every euro count in your ads budget? The key lies in understanding and optimizing your ROAS (Return on Ad Spend). Here’s why ROAS can be your secret weapon in driving unparalleled marketing success. What is ROAS? ROAS = revenue generated / cost of ads. Simple, yet powerful! It’s the ultimate […]
Secret platforms you can use in your campaigns
Ever wondered what tools the experts use to achieve outstanding results? Here are the secret platforms used by our Head of Performance to drive success: Essential for team management: Slack:streamline communication and collaboration.Notion: organize projects and track progress efficiently. Essential for campaign optimization and strategy: Ga4 (Google Analytics 4): analyze performance with detailed insights.Gtm (Google Tag […]
Do you know the lifetime of your Google Ads campaigns?
Do you wonder how long your Google Ads campaign should run? Understanding the lifetime of a campaign can make a significant difference in your marketing success. Here’s a breakdown to guide you: First 30 Days: Initial adjustments The first 30 days are crucial for testing and adjusting your campaign. Monitor performance closely and make necessary […]
Why work with a performance marketing agency?
Making your brand stand out requires more than just effort—it demands specialized expertise. Partnering with a Performance Marketing Agency could be the key to unlocking your brand’s full potential. Here’s why: 🎯 Specialized expertise Gain access to top-tier industry knowledge and smart, data-driven strategies that truly work. Performance marketing agencies bring a wealth of experience […]
Why CAC should be your top metric?
There’s one metric that really holds the key to unlocking your business’s potential: Customer Acquisition Cost (CAC). But what makes CAC not just a number, but the key to your marketing strategy? Let’s explore: 1. Manage the budget effectivelyCAC is more than just a figure—it’s your most telling financial indicator. It reveals the true cost of drawing in […]
The AI revolution in advertising
The digital landscape is evolving at an unprecedented pace, and at the heart of this transformation is Artificial Intelligence (AI). As we stand on the brink of a new era, it’s time to ask ourselves: Are we ready to embark on a journey aboard the AI express? 🚀 It’s more than a mere leap; it’s […]
7 A/B testing tactics to boost your Ad Performance
The power of A/B testing for continuous optimization In the ever-evolving world of digital marketing, A/B testing strategies have become the backbone of continuous optimization for ad campaigns. But what exactly is A/B testing, and how can it elevate your campaign performance? Let’s unravel the mystery! A/B testing is a technique involving the creation of […]
